A Step-by-Step Guide to Product Personalization
Have you been reading articles on personalization and still do not feel confident about actually applying it to your product?
Are you interested in personalization but not sure if your product really needs it? If yes, then this guide is all you need to get started.
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"The complex topic of personalization explained in simple terms. Kudos! This should help a lot of people to take the first step towards personalization in a structured way."
- Sheetij Jain, Product Manager at Trivago
“A comprehensive book for anyone who wants to evaluate personalization as a way to enhance the productivity of their products. The book leaves you with thoughts to brainstorm and avenues to kick-start your project in a meaningful way.
It is simple enough to not overwhelm you and at the same time is potent enough to leave you thinking once you are done.”
- Amey Sahasrabuddhe, Product Manager at Flipkart
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This is not a typical handbook laden with just theoretical definitions and futuristics ideas. This is a practical guide which uses plain english and real-life examples from products like Airbnb, Netflix and Pinterest to equip anyone to actually apply personalization to their product.
Personalization is tough. With no universal guidelines (yet) or literature, getting started takes quite a bit of trial-and-error.
What kind of personalization ideas are possible? Is my product even suitable for personalization? Do we have enough engineering firepower? How to test the impact? How to measure success?...
.....are just some of the questions product builders generally stumble on.
And if you google up personalization, most of the content online stops at personalized marketing.
As for people who do talk about personalized product experiences, almost not one goes further into sharing a reusable framework.
This book solves this.
By the end of 70+ pages, 12k+ words and 10+ real-life examples you will have a solid foundation about what is personalization, how to apply it to any product, how to find & test strong personalization, which tools to use and finally, how to build your personalization roadmap.
Outline :
Why this guide?
Importance of Personalization.
Deciding when to apply Personalization.
Personalizing any product.
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Top mistakes to avoid.
More praise for the book :
"A very informative read for someone coming from a non-product background. The entire thought process behind personalization is explained thoroughly with real world examples."
- Alok Ratre, Business Crafter at Swiggy Labs
"Nimit’s primer on product personalization is a handy guide for a product manager keen to learn the how-tos/what-nots of personalization.
I have observed first-hand his demonstrated expertise in building personalized experiences for product users and this book reflects the passion and the thinking that he brings to this domain."
- Subramanian MS, Head of Analytics at bigbasket. Co-author of “Saying No to Jugaad: The Making of Bigbasket”
"A perfect guide for product managers working on personalized products. Nimit has put together relevant concepts and personal experiences in an effective manner to make the book really actionable."
- Abhishek Gour, Ex-Product Manager, Demand Growth at Zoomcar.
"A must read for first time tech entrepreneurs and wannabe product leaders. If u want to know how to wield the magic of product personalisation, this is the step by step guide."
- Digendra Rathore, Head of Quality at Spinny Ex-founder Fella Homes (acquired by ZiffyHomes)
About the author :
Hi there, thanks for stopping by 👋
I currently work with bigbasket's as their A/B Testing Head & Growth Product Management Lead.
Previously, I worked with Zoomcar and co-founded a crowdsourced map-creation platform called Cushy.
I regularly speak on Product-Led Growth & A/B testing. You can find the decks from my recent talks on my Gumroad profile page (its all FREE!).
I have spent more than 2 years thinking about, implementing and reading about product personalization - all of which I have crystallised into this book.
So, I am super-excited to see what you ship after reading it :)
You'll get a PDF