Using A/B Testing to Validate Product Ideas (Truecaller, Sept 2020)

Deck I presented on Truecaller for Developer's Community platform. Focussed on answering how to utilize A/B testing to validate (almost any) product ideas and not just UI optimisations.

Covers reasonings, application frameworks and tips in detail. One of the most in-depth (and equally fun) talk I got to do yet. ~400 participants across the globe. 2hr session.